7 Small Business Digital Marketing Guide and Tips (2022)

Digital Marketing is the act of promoting products, services, ideas, and companies to consumers online. Business Marketing is often confused with advertising, but they are two different things. Advertising is the promotion of a product or service while marketing is the promotion of a company. When you market a business, you tell people about the company's mission statement, values, and goals.

1. Make a website for your business

A website is a great way to promote your business and get customers to know about your product or service. You can create a website using WordPress, Joomla, Drupal, or any other CMS (content management system) that you prefer. A good website should have a clear purpose and content that attracts visitors.

2. Create a Facebook page for your business

Facebook business pages are a great way to interact with your customers and keep them updated about what’s going on in your business. If you don't already have a Facebook account, you can use Facebook's free app to access their platform.

A website is a great way to promote your product or service.


3. Start a blog for your business

Blogs are a great way to share information about your products and services. Blogs are often easier than websites to update and maintain. There are many different platforms out there where you can start a blog for free, including WordPress, Tumblr, and Blogger.

4. Use social media to advertise your business

Social media sites like Twitter, Instagram, Pinterest, and LinkedIn allow you to connect with potential customers and build relationships with your target audience. These sites are free to use, and they're a powerful tool for businesses.

Use Social Media platform effectively and to connect with customers


5. Offer Coupons and Promotions to your customers

Use festive season and holidays to offer discounts to people who buy or sign up for your mailing list. Promotions gets people excited about your brand and encourages word-of-mouth marketing.

6. Give your customers a chance to win prizes

People love getting something for nothing, especially if they feel like they've earned it. Give your customers a contest where they can enter to win a prize. People love contests because they give them a sense of accomplishment and encourage competition.

7. Keep in touch with Customers

If you want to attract loyalty to your business, consider keeping in touch your customers. Customers appreciate occasional offers, updates, email and they'll remember you when they need your product or service.