Hiring The Right Digital Agency for Your Business
Digital Agencies come in many shapes, forms and sizes. We break them all down here so you understand whats right for you. When hiring, make sure you know what they do and how its beneficial for you. Contact us if you need any guidance.
1. Website Design Agency
Website design agencies are companies that specialize in designing websites for clients. These agencies have teams of designers who create unique designs for their clients. Clients choose what they want their site to look like, and then the agency creates it. There are many different types of website design agencies. Some only do web design, while others offer marketing services as well.
Web designers are responsible for the look and feel of a website. They are involved in the layout and graphic design of a website. Web designers work closely with developers to ensure that the final product works properly across platforms and browsers.
2. Website Development Agency
Website development is the process of building a website. Websites can range from small personal sites to large corporate sites. The frontend code (HTML) behind the scenes determines how the website looks. The backend (computer code) controls what happens when someone clicks on links on the website.
Web development agencies are similar to website design agencies except that they don't just make websites. They develop applications and software programs as well. Many web development agencies use proprietary software to build websites.
Look for an agency that's more all rounded. Save your time, money and effort.
Pagespace Tip
3. SEO Agencies
SEO (search engine optimization) agencies help businesses get higher rankings on search engines like Google, Bing, and Yahoo! Search. They optimize websites to improve their visibility in search results. SEO agencies often hire content writers to write blogs and articles about their client's business.
Search engine optimization (SEO) is the practice of increasing the visibility of a web page in a search engine's unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of searches, including image searches.
4. Social Media Management Agencies
Social media management agencies manage social media accounts for their clients. They post updates, respond to comments, and monitor activity. They also set up profiles and pages for their clients.
Social media agencies are often hired to manage a client’s social media accounts. They provide a variety of services including posting regular updates, responding to comments, managing brand pages, and monitoring analytics. Many social media agencies offer additional services such as paid ads, video creation, and SEO.
Digital marketing firms are the new age advertising companies.
Pagespace
5. Digital Marketing Agency
A digital marketing agency is a company that specializes in online advertising and marketing services. These companies help clients create websites, manage social media accounts, design email campaigns, and develop mobile applications. A digital marketing agency may specialize in search engine optimization (SEO), pay-per-click advertising (PPC), social media management (SMM), content marketing, conversion rate optimization (CRO), display advertising, email marketing, website design, or any combination of these services.
Marketing agencies sell products and services to companies. They provide advertising strategies and plan promotions for their clients. They also help them market their products online.
6. Content Writing Agencies
Content writing agencies produce written content for websites. They may write blog posts, press releases, product descriptions, and much more. Most content writing agencies charge per word or per page.
Content writing is the process of creating original content for use on a website or blog. There are many ways to write good content, but some methods are considered to be more effective than others. Most people agree that written content provides the best way to get information across to readers, but videos can also be effective at times.
7. Graphic Design Agencies
Graphic design agencies create logos, brochures, advertisements, flyers, posters, and other printed materials. They also create branding elements like letterheads, envelopes, and stationery.
7. Mobile App Development Company
Mobile app development refers to the process of developing software for smartphones and tablets. Apps can be created using various programming languages such as HTML5, Java, Objective C, Swift, etc. An app developer should have knowledge of both iOS and Android operating systems.
8. All-in-one Agency
The biggest downside of all the above agencies is that they focus on one area of specialization. While it has its pros and cons, they can be expensive, time consuming and unproductive for small businesses and agencies. It maybe fine for large businesses since they need very focussed work.
Its therefore is beneficial to partner with a digital agency that does it all, such as Pagespace. You work with one agency, get comprehensive / hollistic view and its dramatically more affordable.