10 Best FREE Google Apps for Businesses (2022)

Google has become the default way for consumers to search for information on the web. This means businesses need to get their information optimized for Google Search.

Businesses who don't optimize for Google will miss out on traffic from over 40% of searches. If you want to rank well in Google, you'll need to invest time and effort into optimizing your site.

Here’s a look at the top 10 Google Apps and Tools for businesses to succeed online.

1. Google Sites

Google Sites is a free website building tool that lets users create their own websites without having to know HTML code. You can use it to build a website for any purpose. You can add images, videos, text, links, forms, and even embed YouTube videos right inside the site. All you need to do is click "Add" and then select what you want to add. You can choose from pre-made templates or upload your own image to make your site unique.

Google Sites is a great tool for creating professional looking websites. If you want to build a website from scratch, you should consider using this service. Although quite basic, it should suffice for small businesses getting started.

2. Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It helps businesses understand how people find them, what they do once they get there, and whether they return or not. It also provides information about the number of visitors, where those visitors came from, and what type of technology they use.

Google Analytics gives you detailed reports on your visitors' activities on your website. The data collected by Google Analytics can be used to create custom dashboards or even build personalized websites.

3. Google Business Profile

Formerly Google My Business, Google renamed to Google Business Profile and has streamlined the feature. This tool allows businesses to create their own page where they can share information about themselves, such as contact details, opening hours, location, etc.

Businesses can now easily add their company information to Google Search, Maps, and other services. They can also include photos, videos, and links to social media profiles.

This is a great way to promote your business and increase visibility. If you want to get started, check out our guide on how to build a Google My Business account.

4. Google Docs

Google Docs is a cloud storage system provided by Google that allows users to store files online and share them with others. Users can access these documents via the internet using any device. Documents stored in Google Docs can be edited and viewed simultaneously across different devices.

It is also a great tool for creating presentations, spreadsheets and documents for activities such as book-keeping, financials, things to do and important documents. In addition, it is possible to share files with customers. This makes it easier to communicate ideas and get things done.

5. Google Forms

How often do you hear about Google Forms being used as a tool for businesses? If you haven't heard of them before, they are a free form creation tool that allows you to create surveys or questionnaires without having to write code.

Forms are a way to collect data from users. A user fills out a form and submits it. Forms can be embedded on a website or sent to users via email. Forms can be used for surveys, polls, and questionnaires.

With million of businesses using Google Forms every month, it's clear that they are a great way to collect information from customers. From customer feedback to employee performance evaluations, Google Forms can be used for a wide range of purposes.

6. Google Maps

Maps help users navigate the world around them. Google Maps is a mapping application that displays maps on the web. It shows roads, cities, countries, and landmarks. It can display satellite imagery, street view, and terrain.

Businesses use Google Maps to promote their services or products. They can add special features such as coupons, deals, and discounts. This makes them easier to find and increase sales.

7. Google Calendar

Google Calendar has become an essential tool for managing time and tasks for both individuals and businesses alike. How does it work? What benefits does it offer?

Calendar is a free web application that allows you to create events and reminders. The calendar can be accessed from anywhere at anytime. Users can also share their calendars with other people.

It is a great way to manage your schedule and stay organized. If you want to get started using Google Calendar, check out our guide below.

8. Google Drive

Google Drive is a cloud storage service that allows users to store their files and documents online. This means that they can access them from anywhere at anytime. The service also offers collaboration features such as sharing folders and collaborating on projects.

Google Drive is a great tool for businesses because it provides a secure place to store sensitive information. It also gives employees access to important data from anywhere.

9. YouTube

Youtube has become a powerful tool for marketing and advertising. The video sharing site has over 2 billion monthly active users who watch billions of hours of videos every month.

Businesses can now reach their target audience directly through Youtube. This means they don't have to spend time and money on TV ads or billboards. Instead, they can create high quality videos and upload them directly to Youtube - showcasing your products, services and other important parts of your business.

10. Google for Retail

Did you know that Google also offers a paid service called Google for Retail? This new feature lets you create a virtual storefront where customers can shop from anywhere.

Google for Retail is a new tool from Google designed to help retailers improve their customer service and increase sales. The tool allows them to create a profile for each of their stores, and then provides insights into how customers interact with their stores.

Google for Retail is a great way for retailers to get feedback from their customers. This information can help them improve their customer experience, and ultimately increase sales.